Commercial asset tracking is essential for businesses, including construction companies, that manage a wide range of valuable equipment, vehicles, and inventory across multiple locations.
With advanced technologies like GPS, Bluetooth, and QR codes, asset tracking solutions provide real-time asset visibility, reduce theft, and optimize asset usage.
In this article, we’ll compare six of the best commercial asset tracking solutions and highlight their unique features to help you find the right fit for your business.
In this article...
GoCodes
Let’s start with GoCodes, our solution that provides companies with a range of tracking devices and an all-in-one software app.
GoCodes offers a QR code tracking system for all your assets and optional upgrades to trackers for more valuable equipment.
GoCodes’ QR code-based asset-tracking system is very simple to install and use.
You subscribe to the GoCodes package, install the software on your devices (desktops, laptops, smartphones, tablets), and receive QR code labels.
Each QR code tag is attached to an asset, and its unique identification is connected to its info page in the GoCodes cloud database.
When a manager or worker scans the asset’s QR code, this immediately takes them to that asset’s information stored in the database, where they can also see a central list of all tracked assets.
Every time a QR tag is scanned, the GoCodes app will also record the asset’s location by using the scanning device’s GPS locator.
Coupled with the automated asset check-in/check-out function, this functionality increases worker accountability, thus preventing asset theft or loss.
In addition to all these features, GoCodes’ scan-based tracking system lets you:
- monitor maintenance, assign servicing tasks, and set reminders,
- and manage asset-related documentation, including accounting and reporting.
With easy-to-install, real-time GPS trackers, you can also track and protect your more valuable assets, such as heavy equipment and vehicles.
You can choose between trackers powered by AA batteries or those plugged into your vehicle’s OBD port.
Here’s our offer of battery-powered trackers:
Regardless of what type of trackers you opt for, they will provide minute-by-minute, real-time updates on the location of GPS-tracked assets anywhere in the world.
Additionally, a GPS tracker’s internal sensors (or connection to your engine’s diagnostics) will record vehicle speed, engine hours, harsh braking, and much more.
There’s also one more security feature—geofencing.
You can create invisible perimeters around your job site or storage yard and get notified if an asset unexpectedly leaves the designated area.
In between QR code tags and real-time GPS trackers, GoCodes offers two additional types of tracking devices: Bluetooth beacons and RFID/NFC tags.
All in all, with GoCodes, you get a simple, affordable tracking system that you can upgrade with more advanced trackers.
For example, you can protect your most valuable equipment with GPS trackers, rarely moved but critical equipment with Bluetooth beacons, and everything else with QR codes.
As for pricing, here are GoCodes’ packages:
All packages except Standard, where you print your own labels, include customized, rugged QR tags.
Just keep in mind that GPS trackers and other tracker upgrades are priced separately, so feel free to contact us for a quote.
Overall, when it comes to commercial asset tracking, GoCodes offers everything you need to simply and cost-effectively track all your assets, from the biggest machinery to the smallest tools and other inventory.
If that sparked your interest, book a consultation with us or get a free trial to see how GoCodes works firsthand!
Lytx
Lytx is a company that provides businesses with asset tracking and video telematics solutions for their commercial fleets.
Lytx focuses on tracking and managing the most valuable, powered equipment and vehicles via GPS trackers and dashcams.
It is considered one of the leaders in advanced video telematics, successfully combining machine vision and AI.
That’s why you can select dual-facing cameras for your fleet, along with GPS trackers.
As illustrated, Lytx dashcams can inform drivers of their risky behavior by giving them real-time light and audio alerts.
Additionally, these cameras can detect distracted driving without recording the driver, thus preventing any privacy concerns.
While dashcams have their benefits, they’re not essential for tracking the location of your assets, which is the job of Lytx GPS trackers.
Expectedly, these trackers allow you to monitor asset locations worldwide and set up geofences for added security.
One distinctive feature of Lytx trackers is dormant asset alerts, where you can set the amount of time a machine or vehicle is not used and get notified when that period expires.
This can help you detect underutilized assets and take appropriate actions.
Also, Lytx can tell you whether the tracker is running on your asset’s power or battery and show you the battery level.
Compared to GoCodes, Lytx offers some additional GPS tracking features (dormant and battery alerts) and state-of-the-art, AI-driven dashcams.
However, Lytx ignores more cost-effective tracking technologies like QR codes, Bluetooth, RFID, and NFC.
Therefore, if you want to track smaller and less valuable assets with those more affordable tracking devices, GoCodes takes advantage here.
Lastly, Lytx doesn’t provide specific pricing on its website.
Instead, you have to define your tracking needs and ask them for a custom quote.
Gosafe
Gosafe Company Limited is a prominent player in the GPS tracking industry, with its hardware and software solutions sold in over 100 countries.
Gosafe’s suite of products and services includes:
- real-time GPS trackers for vehicles and equipment,
- integrated sensors, i.e., telematics that provide additional data,
- cloud-based software solutions that allow users to monitor and manage their assets.
The company also excels in providing custom tracking solutions to meet specific client needs.
Their offer covers a range of GPS trackers, some of which you can see below:
For example, Gosafe’s low-cost asset tracker supports multiple wireless networks (Wi-Fi, LBS) and GPS.
This enables more precise positioning in challenging environments, such as urban areas with high-rise buildings, where GPS signals can be obstructed or less reliable.
This tracker has a rechargeable battery and five operation modes that enable a long battery life with a single charge.
Other GPS trackers offer different features, such as choosing between a hardwired power source or replaceable batteries.
As for Gosafe tracking software, they don’t provide much information.
However, it’s safe to assume that, just like other solutions outlined here, their software provides real-time tracking, geofencing alerts, and detailed analytics for better decision-making.
Overall, Gosafe is another asset-tracking provider focusing exclusively on real-time GPS tracking while ignoring other potential tracking methods.
However, not all assets are created equal. Some may be too small to attach a GPS tracker to.
Similarly, the value of some equipment and inventory may not warrant a GPS tracker, but they still need to be tracked for asset management purposes.
If you have many such assets, other solutions on this list, like GoCodes or Blackhawk, will be more suitable for your needs.
As for pricing, Gosafe does not provide specifics, so you need to send them an inquiry to receive a quote.
3rd Eye
3rd Eye combines GPS tracking systems with innovative, AI-powered camera technologies and comprehensive software solutions.
While 3rd Eye highlights its heavy-duty truck camera systems, these are optional and not included if you want just GPS tracking.
If you opt for their dashcams and backup cameras, these will be integrated with 3rd Eye’s GPS trackers.
Together, they collect and analyze a massive volume of driver, engine, and vehicle body/chassis data.
These GPS and camera system components transmit all relevant data to your central digital database, so you can:
- track asset locations in real time,
- monitor driver behavior like speeding and hard braking,
- enhance route efficiencies and monitor fuel consumption,
- obtain critical data for accident liability through real-time video event recording.
Moreover, 3rd Eye’s software suite is modular and customizable, allowing you to tailor your tracking solution to your specific needs.
One distinctive offer involves 3rd Eye’s compactor and baler tracking solutions.
Connected compactors provide real-time data on waste levels in compactors, enabling more proactive waste management.
Similarly, connected balers track bale weights and material types, increasing the efficiency of recycling operations.
Again, 3rd Eye’s GPS trackers, cameras, and software provide an advanced, high-tech solution for tracking your commercial fleet of vehicles, trucks, and heavy equipment.
However, for your smaller, less valuable assets, you’ll need to look for another provider that offers more cost-effective tracking options, such as Bluetooth, RFID, or QR tags.
Finally, like many other solutions here, 3rd Eye doesn’t provide pricing specifics.
Instead, you can request a demo or send a sales inquiry.
Link Labs AirFinder Everywhere
Link Labs is a technology company that specializes in Internet of Things (IoT) solutions.
In essence, Link Labs offers two types of trackers: AirFinder Everywhere and AirFinder Onsite.
These trackers give users comprehensive capabilities for tracking assets both indoors and outdoors.
AirFinder Everywhere is a GPS tracker that can utilize multiple additional location technologies, including Wi-Fi sniffing and cellular ID.
Here’s a short Link Labs video explaining how AirFinder Everywhere and AirFinder Onsite work:
As shown, AirFinder Everywhere trackers allow for a seamless transition between outdoor and indoor environments, ensuring accurate location data regardless of the setting.
When coupled with Link Labs tracking software, these trackers enable real-time location monitoring, condition tracking (e.g., temperature and humidity), and customizable geofencing alerts.
In contrast, AirFinder Onsite trackers primarily use Bluetooth technology for indoor asset tracking.
This system tracks assets within specific facilities (for which you can upload maps), providing exact indoor positioning.
To operate this indoor system, you’ll need asset tags attached to your assets, fixed location readers positioned around the facility, and a Link Labs gateway to collect and process data.
You can see these system components below:
The asset tag location (shown on the left) is detected by readers (middle), which then use the gateway (right) to send data to the AirFinder platform.
There, users can view real-time location information for their indoor assets.
Generally, Link Labs’ asset-tracking offer covers both outdoor, GPS-based trackers and indoor, Bluetooth-based trackers.
However, despite how compact AirFinder Onsite trackers are, there are still assets (indoor and outdoor) that might be too small to attach them.
Likewise, some assets (tools, spare parts, etc.) may need tags only for their identification, tracking users, and updating asset data.
As for pricing, Link Labs does not give any details but invites you to book a demo or send a general information inquiry.
Blackhawk
Blackhawk.io is a high-tech company that provides leading asset management solutions.
Unlike most other solutions, Blackhawk offers all types of tracking devices, from GPS trackers to Bluetooth beacons and QR tags.
The Blackhawk mobile app integrates all these IoT devices into one system.
This means you can efficiently manage all your assets, regardless of their brand, size, number, or location, from one software solution that can be easily accessed from any internet-connected device.
As illustrated, Blackhawk’s GPS trackers with integrated sensors can detect various issues, such as low oil pressure, and show real-time asset locations.
The Blackhawk app also allows you to leverage QR code scanning to streamline inspections, receive service requests, and track scheduled tasks.
Compared to other solutions, Blackhawk is similar to GoCodes.
Both solutions provide all tracking options within one software system, allowing companies to choose how to track their various assets.
On the flip side, Blackhawk doesn’t disclose pricing information or specify any product packages.
You can contact them for a quote if you are interested in this solution.
Conclusion
We’ll wrap up this overview of commercial asset tracking solutions with a few tips to help you choose the right one for your business.
First, determine what assets you want to track.
Then, based on their size and value, identify the tracking methods that make the most sense.
Next, identify which asset-tracking software features you need versus those that are optional.
This will help you define both software and hardware requirements, such as the types of tracking devices, from QR codes to GPS trackers, and how many you need.
From there, research your shortlisted candidates thoroughly, contact them with a list of specific questions, request demos, and take advantage of free trials.
With these steps and our overview of the best commercial asset tracking solutions, you’ll be well-equipped to find the best fit for your company’s needs.
Good luck!
