QR Code Scans Skyrocket in Q2 2012

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Great news for GoCodes as more and more people adopt QR code scanning. A recent mobile barcode trend report released by ScanLife showed huge growth in mobile barcode scanning.

The trend report for Q2 of 2012 showed a record breaking number with 5.3 million scans in the month of June alone, the highest ever number of scans in a month.

The number of scans per minute jumped from 24 in Q2 2011 to 120 in 2012. The company also reported that 4 million new people scanned via ScanLife in Q2 2012.

The largest campaign run in Q2 of 2011 provided just over 30,000 scans where as the top campaign from Q2 of 2012 resulted in over two million scans. Campaigns that garnered the highest number of scans contained contests or loyalty programs as the primary content. Other mentionable QR campaigns contained social media content, app download content, and video content.

ScanLife’s report represents traffic from QR codes and UPC barcodes, including QR code traffic generated through third party platforms as well as through ScanLife.

Results Summary Based on Scanlife Statistics:

5.3 Million scans in June 2012

Up from 24 to 120 scans per minute Q2 2012 vs.Q2 2011,500% increase

4 Million new people scanned in Q2 2012

69% Male, 31% Female

53% Android, 43% iOS, 2% Symbian, 2% Blackberry

18-24 years 16%, 25-34 years 26%, 35-44 years 24%, 45-54 years 15%

60% of people scanned from home

Peak scanning is at 7PM

Check out the full article and report here.

Download the full report here

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